THE STANDARD
They have always lived in how we work — never written down. Here they are in one place, on purpose, so another newsroom can read them and take what it wants. That is the whole reason this page exists. Steal these.
We take no money for what we publish. No paywall. No email capture. No personal data collected, sold, or brokered.
Influence you cannot buy is the only influence worth having. The reader owes us nothing — not a dollar, not an address, not a click counted against them.
When we raise money, it goes outward. Fundraisers route to outside nonprofits; this paper keeps none of it.
We would rather point at a cause than become one. The donate button is a door out, not a tip jar.
Our sponsor floor is posted in public. The price of a seat lives on the site — it is never negotiated in the dark.
A rate you have to whisper is a rate you are ashamed of.
We are honest about what we do run. If analytics are installed and the ad door is left open, we say so — and we stop claiming otherwise.
A clean room you lie about is not a clean room. The day a promise stops being true, the promise has to change, out loud.
Research comes before the first sentence. Every feature is grounded in real, current events and checked against the wire before a word of it ships.
Topic first, then verify. Opinion is cheap; the facts under it are the whole job.
We cite our sources in the open. A further-reading list rides on every piece so the reader can check us.
If you cannot show your work, you do not have a piece — you have a feeling.
Even the satire has to be true underneath. The joke only lands if the fact it stands on is real.
Get the underlying record right and the edge is earned. Get it wrong and the whole thing is just noise.
Our signature form is the open letter — “Dear [named person].” Address one real human being, by name, in the second person.
It is harder to ignore a letter than an article. A name on the envelope makes a reader of the subject.
We preserve the subject’s own words verbatim. When someone hands us their voice, we keep it — we do not smooth it into ours.
The whole point of quoting a person is that it is them. Edit the voice and you have replaced the witness with yourself.
The addressee is not always the target. We never conflate the person we are writing to with the thing we are writing against.
You can write a hard letter to someone you are not attacking. Knowing the difference is the craft.
Recurring series close with a named manifest — who we are coming for, on the record, above the signature.
If we are going to keep coming back, the reader deserves to know the list, and the list deserves to know we are keeping it.
Dirt is institutional and public-record only. We go after what a person did in public office or public life — never their private life, never their family, never their grief.
Hypocrisy in power is fair game. A child, a marriage, a funeral is not. That line does not move.
Off-limits is a promise we make in print and keep. When we place a person off the board, we say so — and we honor it even when breaking it would be easy.
A boundary nobody can see is not a boundary. We name ours so we can be held to it.
Editorial distance is a credential. We do not offer a free platform for a cause we have personal skin in.
The distance is what makes the gift clean. Champion your own fight and it is advocacy; champion a stranger’s and it is journalism.
We do not name-and-shame the unresponsive. One polite follow-up, then we close the channel quietly.
Silence is not a story. Chasing a quote into a public beating is not reporting, it is a grudge.
One steady byline, one steady title. The reader always knows who is talking.
Consistency is accountability. A masthead that drifts is a masthead nobody can hold.
Deliberate renamings are editorial, not errors. When we rename a thing on purpose, that spelling stands — we never “correct” it back. Real names appear only in source links.
The name is the argument. Auto-correcting it would erase the point of saying it our way.
The late-night register ships near-verbatim. When the writer opens a vein, we do not dress it up.
The rawest pages are the truest ones. Polish is the enemy of a confession.
Default to no pictures. Let the page speak in type. An image is the exception, earned by the story — not decoration on every one.
When a photo has to fight the words for attention, the words usually lose. Silence on the page is a choice we make on purpose.
When we cover a shooting, we name the weapon. The location is a fact; the firearm is the angle.
A church, a school, a block — those are where it happened, not why. We do not let the setting become the subject and let the gun walk.
A real phone number and a real email sit at the top of every page. We are reachable.
You cannot demand answers from the powerful from behind a contact form. We hold ourselves to the door we ask them to open.
Refusing to hand over reader data is not us hiding — it is the editorial point, posed back to the reader as a question.
“Why would we open you to them?” is the argument. The refusal is the work, not a disclaimer buried in a policy.
When a policy changes, we say so on the page — dated — and leave the old statement standing underneath as the record.
We do not quietly rewrite history. What we said before stays visible, so a correction reads as a correction and not a cover-up.
Front-door copy stays short — one clean sentence. The full paragraph is saved for the piece itself.
The tile is an invitation, not the article. Respect the reader’s glance and earn the click.
None of this is proprietary. It is not a brand and it is not a secret. If one line here makes your paper harder to buy, harder to fool, or kinder to the people it writes about, take it and put your own name on it. A rule only matters if more than one of us keeps it.
— Spotlight Dispatch
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from the people at I am Easy to Use LLC